Its a little leaflet entitled Needlecraft for HM Forces produced by Penelope, probably about 1940.
It was produced by W Briggs & Co of Manchester and gives all the instructions for making a table cover or runner.
I couldn't find out too much about this, but I believe that embroidery was used as therapy for servicemen and these leaflets and kits were produced for that purpose. I'd love to find out more and I'm hoping someone out there might have some information.
Enjoy your weekend.Love, Liz